Projects > Veterans > Armed Forces Day

Generating Income for Veterans Charities at Armed Forces Day Events and beyond.

Over the last 10 years, we have supported hundreds of military charities and associations through our assistance in providing and donating Armed Forces Day merchandise that can be used to generate income for their good causes.

To show our support to the Gurkha soldiers who have for more than 200 years shown unwavering loyalty and provided a shield of protection to the United Kingdom as part of the British Army, we have decided to support The Gurkha Welfare Trust, throughout 2024.

If you ever have the opportunity to meet one of the men or women of The Royal Hospital Chelsea, you cannot help but be impressed and humbled to be in the presence of a Chelsea Pensioner. Therefore, in 2024 we have also selected the Chelsea Pensioners as our co-supported charity for our AFD-related activities.

By purchasing an Armed Forces Day badge or wristband directly from us, all proceeds will go to our 2024 selected military charities (The Gurkha Welfare Trust and The Chelsea Pensioners). All proceeds will be split evenly between these two charities.

We do also provide badges and wristbands to other military associations and charities who may wish to raise money for their own good causes.

If you would like to discuss how we may be able to show our support to you or your charity, then please feel free to get in touch.